A full front elevation of the Cartwright Apartments shows the gabled rooflines, balconies and ground-floor entries that give the building its residential character at a mid-rise scale.
Multi-family housing anchors Roth Arc’s practice. The Cartwright Apartments show the mid-rise, community-scaled form Roth designs around, the same approach behind his first project helping a local nonprofit evaluate options for adding homes. Photo credit
Daniel Roth founded Roth Arc in May 2026 after eight years at a Salem architecture firm, where he rose from entry-level drafting to licensed architect and project manager. He holds a Master of Architecture from the University of Oregon and serves as treas
Ground-floor units and upper-story apartments give the Cartwright Apartments a neighborhood scale. Roth sees buildings like this as community components, shaped by how they open to the street around them.
The Cartwright Apartments read as a landmark on a corner lot at dusk. The vertical massing and street-level retail reflect the density-friendly design Roth expects to become more common under Oregon’s new zoning laws.
New multi-family architecture firm partners with a local nonprofit to design community-rooted, affordable housing units under Oregon’s new density laws.
This project represents the type of work I started Roth Arc to pursue. It is a local property with the potential to provide more housing and serve a clear community need.”— Daniel Roth, AIA, Founder and Licensed Architect, RothArc
SALEM, OR, UNITED STATES, August 3, 2026 /EINPresswire.com/ -- Licensed Architect Daniel Roth, AIA, has launched Rotharc, a new Salem architecture firm specializing in multifamily housing, residential design, middle housing, and community and civic structures throughout the Willamette Valley.
The firm is beginning operations with a
