“What to Say: 12 Major Gift Asks to Get a YES” gives fundraisers the exact language they’ve been missing and the confidence to use it
Most fundraisers know who to ask. They just don't know what to say when it's time to open their mouth. That moment of hesitation is costing nonprofits millions of dollars in gifts that never happen.”— Mary Petersen, Author, What to Say: 12 Major Gift Asks to Get a YES
BEND, OR, UNITED STATES, April 1, 2026 /EINPresswire.com/ -- Major gift strategist Mary Petersen has released her debut book, What to Say: 12 Major Gift Asks to Get a YES, a practical guide that gives nonprofit fundraisers the word-for-word scripts to successfully close major gifts at every level — from a first ask to a transformational gift.
The book addresses what Petersen calls the sector’s most costly silence: the moment before