Premium Beef Jerky Brand Increases Visibility Across Monster Energy Big 12 Football and Monster Energy Big 12 Basketball with New Media Integration
The addition of Inside the 12 gives us another way to be part of the fan experience and stay connected with the teams, athletes and communities that make the Big 12 unique”— Robert Leary, Chief Marketing Officer
FOREST GROVE, OR, UNITED STATES, August 11, 2026 /EINPresswire.com/ -- Old Trapper today announced the continuation of its partnership with the Big 12 Conference, increasing its visibility across the Conference’s football and basketball programming for the 2026-27 season.
As part of the renewed agreement, Old Trapper will become the Presenting Partner of Inside the 12 - the Conference’s flagship football and basketball studio show - as well as featured segments including In the Trenches during