FOREST GROVE, OR, UNITED STATES, April 21, 2026 /EINPresswire.com/ -- Old Trapper today announced its continued partnership with the Big 12 Conference, serving as the Official Beef Jerky sponsor of the 2026 Big 12 Baseball and Softball Tournaments. As part of its ongoing partnership with the conference, Old Trapper will bring its “Lucky Row” fan activations, in-venue branding, and premium beef jerky to the 2026 tournaments.
At the 2026 Big 12 Softball Tournament, Old
Trapper will engage fans across all sessions on May 7 with post-game jerky distribution as attendees exit the venue. Throughout the tournament, Old Trapper will have in-venue presence with signage and its popular “Lucky Row” giveaways, where select fans receive complimentary jerky during gameplay.Old Trapper’s activation continues at the Big 12 Baseball Tournament on May 21. Inside the ballpark, Old Trapper will deliver in-venue branding and “Lucky Row” promotions, enhancing the game-day atmosphere for fans throughout the tournament.
“As part of our strong and continued partnership with the Big 12, we’re excited to be part of the championship energy surrounding both baseball and softball,” said Robert Leary, Chief Marketing Officer at Old Trapper. “These events bring together passionate fans and top-tier competition, and we’re proud to enhance that experience with our fan-favorite activations and premium beef jerky.”
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